Innovations and Development in Analytics 2011

Business is exceedingly becoming complex, risk-prone, speculative and unmanageable. Moreover, recent downturn has made it more important to take calculated decisions at appropriate time backed by substantial amount of quality data, information and intelligence. Here, analytics intelligence plays a crucial role in tracking market dynamics, scaling business growth and assessing brand reputation especially on web.

Internet and technology combine to provide in-depth and insightful data and information collected from social and business networks and other relevant sources available on Internet. In technology part, software development and database system integrate to provide tracking, tracing and measuring facilities of vast amount of data, intelligence and information from Internet, and then record, store and process it. But analytics is not just about integrating software development, hardware and database, but engineering balanced metrics and algorithms to search out qualitative data from quantifiable sources. In addition, human resource is also required to further fragment data, info and intelligence in easily-readable, interpretable and insightful analysis reports. Hereafter, managers, heads and leaders optimally use this realistic data into decision-making process to ensure pragmatism in decision rather than intuition which is risky.

Analytics include data warehousing, data mining, data engineering, content management, and reporting and analysis. All these processes are conventional processes of Analytics, however, with the dawn of Web 3.0, Internet is becoming intelligent and productive, in this analytics is also preparing to catch the fire. Social networks in analytics is the buzzword that doing the rounds, and has taken it with a sway, in which Facebook, Twitter and LinkedIn have become largest and easily accessible source of quality data and information.

Analytics - Social Networks
Millions of users on social networks come together to connect, communicate and share, in this process, enormous amount of data is generated, which is really enticing for any business to understand market and business situation unbelievably deeply, and understand customers’ mentality and mindset accurately. Software applications assist in this better to business houses than anything else, where these social software applications track quality sources, capture quality data, and then provide quality reports on business and market. It is proven that this system is highly successful, and decision driven by social data are equally successful and enduring, and also this data enable the most accurate predictions, anticipation and forecasting.

However, cost factor in desktop based software development is exorbitantly high, hence, software development company groups are initiating drive to reduce cost without compromising quality and also add-on extra USP to the analytics. In this quest to find betterment, Kontagent (analytics software, platform and tool developer) invented kSuite, a platform for developers to develop social or Web compatible analytics mobile application.

Analytics – Mobile Application
KSuite is a platform to develop analytics mobile application for iOS and Android based smartphones. This is revolutionary, as portable analytics mobile application will give users free hand to access data anywhere and any time, making decision-making process speedier, efficient and timely. Above all, mobile application are easier to develop, and really affordable than other options available. But this kSuite is new, and will take time to become common and acceptable.

Shriv ComMedia Solutions is a leading India-based analytics software development company, equipped with latest technologies to develop highly efficient and productive analytics software, and provide services. We also provide mobile application, embedded solutions, software development and web development solutions.